Stuart Goodship is the creator of the Thought Virus Model™, The Thought Virus Prognosis™ (See Prognosis), and the Breaking The Performance Barrier coaching workshops. (See 50 Modules) Stuart was one of the first people to offer Transformational Coaching and Consultancy in the UK from 1990. Since then, he has been a pioneer in high performance coaching methodologies, primarily for entrepreneurs, business leaders and top sales people.

Following an initial ten year engineering career, he went on to work in IT sales. He then spent three years in the development of leaders and sales people with such companies as Advanced Training, Integrated Training and Career Track. From these early experiences with traditional change techniques, Stuart had already realised that nearly all conventional training and personal development fails. (See The Missing Element) This is because the root of all of our problems associated with lack of achievement and fulfillment is skillfully avoided, ignored or denied, which is the wrong functioning of thought.

After working for twelve months as a Business Development Coach (1991), Stuart realised that even a 'coaching system' based upon ‘consciousness’, although an improvement upon the 1^st order change (single loop model) used by all training companies, provided slow and usually still disappointing results. He had improved immensely upon the old training model, but still Stuart knew he needed some kind of awareness tool so that individuals could investigate and realise that their very own thoughts may be the cause of their under-performance and difficulties in life. Stuart also knew he had to develop an approach that would overcome the antigens of change, our own natural powerful inclinations not to change. Unafraid of the challenges associated with creating permanent improvements with people, Stuart begun the now two decade long journey of research and proven application. This has now led him to his breakthrough system that eradicates the forces preventing a person from achieving fulfillment and taping anywhere near his/her potential.

The model is being heralded as a truly significant advancement by many of the world’s top psychologists and High Performance Coaches. Dr Paul Stolz, the bestselling author of the ‘Adversity Quotient’ series of books in his forward to the first of Stuart’s full size book ‘The Seven Deadly Thought Viruses’ (currently available from this site) has stated; “Once these methods and perceptions are understood and used, you will be able to close the gap between the kind of life you are living now (assuming you are not totally fulfilled right now), and living fully in each and every moment. These new distinctions in consciousness will lead far as you proceed on your Awakening regardless of where you are now on your personal and professional journey.”

 “Stuart leaves no stone unturned, he leaves no person’s thoughts uninvestigated, if those thoughts are in any way creating a restrictive, imprisoning reality. Anyone who is to a degree reasonably awake and aware on this planet knows that our minds are so often infected with virulent thoughts. Have you noticed how life damaging thoughts like fear, doubt and worry just seem to appear? This work and all it’s philosophies and techniques can be used just like a sharp and effective blade for cutting through and removing all of the mind’s confusing, destructive, limiting thoughts. I wasn’t surprised to discover that one organisation Stuart works with, nicknamed him the ‘Doubt Terminator’. I have nicknamed Stuart the world’s first ‘Thought Virus Terminator’ who can free you from the barriers of restrictive thoughts.”

Stuart is the only UK Business Coach whose objective is to cure, prevent and inoculate individuals from the pervasive epidemics of dysfunctional thought. His experience has resulted in a unique synthesis of practical 'real world' pragmatism, coupled with an in-depth understanding of the behavioural sciences, psychology, quantum physics and the traditions. (See The History) This enables him to maximise the potential for creating real transformation for his clients. His coaching format (whether groups or one-to-ones) comprises of a systematic, module approach (See 50 Modules) which extensively utilises his own brand of dialogue and inquiry. Stuart works from the basis that "a realisation or an insight does not add in any way to ones life until it is discovered by themselves through their own self-inquiry."  Stuart's objective is not to teach an individual anything, but to help them discover the truth or reality themselves.

His long-standing clients include individuals from such diverse industries as technology, finance, recruitment, sales, health care and construction. As an International speaker, he appeared at the 1996 Million Dollar Round Table (U.S.A) - the success forum for the world's top performing entrepreneurs. At that event, he received the top rating of all that year's sessions. In 1997 he was invited to spend nine days touring Canada coaching fifty of New Zealand's top business people.

After twenty years of continual research and development, Stuart is emerging as a seminal thinker and leading authority on the human neck-top-bio-computer and the transformations possible when ‘thought’ and its corruptions are understood. Because of his two decades of human development work, primarily in the business community, this work has credibility with pragmatic directors, entrepreneurs and leaders that other theories and models from New Age ‘pushers’ or the ivory tower world of academia often lack.

Stuart is currently working upon his second magnum opus, currently titled ‘David Bohm’s Thought Viruses’ where he is bringing to the world’s attention the vast body of work upon ‘thought’ that Professor Bohm developed throughout his later life. Although Bohm is relatively well known for his work on ‘Wholeness’ and ‘Dialogue’, Stuart believes that David’s work on ‘thought’ tends to get lost either within his huge body of work on Physics, or it seems to take second position behind his method of dialogue. Stuart’s intention with his second book is to correct this oversight. 

“Whoever has the opportunity to spend time with Stuart will find it so much easier to break the barriers of the vast structure of thought that all of us are immersed in. Just through observing how Stuart always deals with the issues and problems of life and business has expanded my life. His natural skill and ease in creating a deep dialogue (lightly dosed with that essential sense of humour) expands your thinking into originality and broadens your awareness beyond thought. His knack at disclosing one’s absurdities of thought usually have you laughing at yourself because of their lack of reality and sometimes even, craziness”.

Sean O’Connell - Managing Director
4 Rent Ltd, Construction Equipment